A husband-and-wife pair aims to bring some eclectic, vintage flair downtown when they open another store in the heart of downtown.
Lindsey and Dustin Ogle recently purchased the vacant corner property at 501 N. Buckeye St. two weeks ago. In just a month’s time, they hope to transform the space into Muse Underground, a store focusing on new and used vintage items ranging from repurposed furniture to canvas art. Their goal, they said, is to create a space offering a unique retail experience that also will boast an upstairs studio that they envision being rented out by instructors to teach various classes.
“Every square inch will be filled with something insanely cool. There will be a lot to look at, a lot to offer, a lot to purchase in different ranges … There’s going to be something for everybody,” said Lindsey, who owns Fade Salon, also on North Buckeye Street.
The transformation of the space already is underway, with the yellow exterior now covered with a coat of fresh lime green paint. Inside, the space has been emptied out, and the Ogles hope to fill the space with a product line that grew organically from Lindsey’s own endeavors in online retail.
Dustin, the owner of The Coterie, said his wife began making her own art, home décor, and clothes a few years ago. Eventually, people began to take notice and wanted some of her creations. So, the couple launched museunderground.com to begin selling Lindsey’s creations, and she began attending trade shows with her products as well.
On her website, a myriad of products are offered. Through sublimation, Lindsey transfers art to a wide range of products such as clothes, backpacks, shoes, canvases, and pillows. Pieces on the website are adorned with wild prints. And while they’re all different, they each boast bombastic, psychedelic colors.
“I want people to feel it’s OK to be unique and weird. Sometimes I feel like I hide my weird, and I don’t want to do that anymore. I feel like this store will give people an opportunity to express themselves in a way different than the masses do,” said Lindsey.
In establishing their own retail space, the Ogles hope to also begin selling repurposed furniture. As an example of what customers may expect, they displayed a chair in their house that Lindsey recovered using an old tapestry and printed clothing. Beside it was a table that had been covered in colored prints as well.
Once complete, the Ogles hope to create a vibrant retail space that is more than just somewhere people can come to buy their products; it’s also a unique shopping experience.
“Everything we do, our number-one goal is to try to make it an awesome experience so people just enjoy being here, not just somewhere people go to buy something and leave but somewhere they can go and enjoy there,” said Dustin.
For the upstairs, Dustin said he envisions yoga classes, hoop courses, dance classes, or anyone capable of utilizing the space renting it out for blocks of time.
He said he wanted to offer the space to those who want it for their classes but maybe can’t afford to purchase their own space large enough to hold the courses.
As renovations continue on the property with the aid of Fortune Management, the Ogles aim to open Muse Underground in time for the First Friday slated for Nov. 1.