The first day of the Perspective’s special “Beat the Heat” Kokomo Beach promotion brought big crowds, and those in attendance listened to the launch of K4U Radio, the city’s only Top 40 hit radio station.

But the promotion -- and the music -- have just begun to rock the Beach.

According to Kokomo Beach personnel, attendance approached the 1,400-person limit almost from the start and stayed over 1,300 the entire afternoon. Overflow parking in Foster Park was used to accommodate the crowd, but no one was turned away.

“We were amazed by the number of people who showed up last week, and it was great to see smiles on everyone’s faces, despite the heat,” said Perspective Publisher Don Wilson. “We hope that Kokomo continues to enjoy the aquatic center and K4U Radio along with us this summer.”

Each Thursday in July, children ages 15 and under who are accompanied by an adult gets in free at Kokomo Beach as part of the Perspective/K4U promotion. The paying adults must be city residents, and the free admissions begin at 2 p.m. Park rules apply, which means that a total of five children under the age of 12 can gain entry with each paying adult. Children ages 13-15 are not affected by this limit.

The Perspective is offering more than just free admissions to Kokomo Beach. Each Thursday, the community will get to listen to K4U Radio broadcast live from the aquatic center and feature “U Request” with DJ Jessyca Arnett.

“Last week was great; I loved meeting everyone and playing the songs and shout-outs you all requested,” said Arnett. “There were so many of you that we ran out of K4U t-shirts! But we’ll be back this Thursday with more music, more t-shirts, and your chance to be heard on K4U Radio.”

K4U is an internet radio station playing Top 40 music by today’s most popular artists. It officially launched July 10, offering the “U Request with Jessyca Arnett” show from 2-6 p.m. each weekday, and “4U Mornings with Chad McCarter” from 6-10 a.m.

K4U radio is available for streaming through the free Kokomo Perspective smartphone app for iPhones and Androids, and also can be heard at kokomoperspective.com by clicking on the “Radio” tab at the top of the page.